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Lawsuits Allege JUUL Labs Deceptively Marketed E-Cigarettes

Lawsuits Allege JUUL Labs Deceptively Marketed E-Cigarettes

Attorneys are filing lawsuits that allege JUUL Labs, Inc. encouraged smokers to switch to Juul based on false representations that the e-cigarettes are less addictive than regular cigarettes. The lawsuits are also alleging that the company used sweet flavors, bright colors, and youth-centered advertising to market Juul to teens instead of engaging in youth prevention efforts.

Potential class
Adults and parents of youths who used Juul e-cigarettes.
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